A $350M upgrade of USC stadium is only the latest big spend by SC athletic programs

High-dollar upgrades to athletic facilities remain essential to fans, team personnel, players and prospects, even in an era where sponsorship contracts and court-mandated revenue sharing for players has reshaped the sport.

By: Pete Iacobelli

Outlets: South Carolina Daily Gazette

Published: October 1, 2026

Words: 1,451

Last Updated: 2 weeks, 2 days ago

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COLUMBIA — South Carolina fans have navigated cordoned off areas and construction supplies piled up around the building this season as the university continues its $350 million “reimagining” of Williams-Brice Stadium.

Projects like this remain essential to fans, team personnel, players and prospects, even in an era where sponsorship contracts and court-mandated revenue sharing for players have reshaped the sport.

“I don’t know any fans who want less,” Coastal Carolina athletic director Chance Miller …

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