A Supreme Court order could upend the price of political ads on TV. Here’s how.

By: Joedy McCreary

Outlets: Maine Morning Star

Published: September 22, 2026

Words: 1,796

Last Updated: 3 weeks, 5 days ago


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During one week in early September, Sen. Susan Collins (R‑Maine), one of her joint fundraising committees and a super PAC backing her campaign each bought airtime on a Portland TV station during “Wheel of Fortune.”

For each 30-second spot, both Collins’ campaign and her JFC paid $2,200. The super PAC paid $10,000 – more than four times as much.

That price gap between candidates and outside spenders is standard. Federal law guarantees candidates …

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