Arkansas governor’s ad on Medicaid work requirements draws flak from NAACP, right-wing commentators

By: Andrew DeMillo

Outlets: Arkansas Advocate

Published: September 30, 2026

Words: 517

Last Updated: 2 weeks, 2 days ago

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A campaign ad from Arkansas Gov. Sarah Huckabee Sanders portraying a Medicaid recipient playing video games and eating junk food instead of working has prompted backlash from the right and left, but for very different reasons.

The Republican governor unveiled an ad this week touting the state’s Medicaid work requirements, which will take effect in January. The 30-second spot features a white actor portrayed as “Brad,” a fictional Medicaid recipient.

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