Ban on law firms using celebrities’ images, voices in FL ads challenged in federal court

By: Christine Sexton

Outlets: Florida Phoenix

Published: August 17, 2026

Words: 615

Last Updated: 22 hours, 44 minutes ago


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Law firms cannot use a celebrity’s voice or image in their Florida advertising campaigns.

Morgan & Morgan, the personal injury law firm with 140 locations across the nation, wants to change that.

The Orlando-based firm filed a complaint in the U.S. District Court in Tallahassee last week against The Florida Bar, alleging its rule violates attorneys’ First Amendment right of free speech.

The 36-page complaint also alleges the rule is unconstitutionally vague …

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