NC father at center of US Senate ad says he was ‘swindled’ by GOP political operatives

By: Greg Childress

Outlets: North Carolina Newsline

Published: August 31, 2026

Words: 796

Last Updated: 1 month, 1 week ago

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Ronald Hayes was cautious when he talked to a reporter this week about the political TV advertisement he appears in, talking about the death of his son Shemar, a college football player who was murdered in Charlotte in March 2024 at age 23.

“I have already been swindled into an ad that was about politics, which I don’t want to be about,” Hayes told NC Newsline on Monday.

Despite his intentions, the ad has landed …

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