NJ bans ‘surveillance pricing’ for grocery items

Surveillance pricing allows someone to use a shopper's personal data to charge them more for a specific item. Critics call it unfair.

By: Dana DiFilippo

Outlets: New Jersey Monitor

Published: July 23, 2026

Words: 701

Last Updated: 3 weeks, 6 days ago

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Gov. Mikie Sherrill signed legislation Thursday that bars anyone from using data on a consumer’s spending habits to hike prices on their grocery items.

The bill, dubbed the Fair Price Protection Act, is intended to forbid the use of surveillance pricing, in which prices are adjusted based on someone’s past purchases, online searches, and other personal digital data. The practice results in individual shoppers paying different prices for identical products purchased at …

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