NJ joins feds in lawsuit targeting Amazon over ad pricing

The lawsuit alleges Amazon for years inflated auction prices that businesses pay to place ads in its storefront, a claim Amazon denied.

By: Nikita Biryukov

Outlets: New Jersey Monitor

Published: August 31, 2026

Words: 417

Last Updated: 1 month, 2 weeks ago


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New Jersey, 21 other states, and the Federal Trade Commission sued Amazon Monday, alleging the e-commerce giant had for years overcharged businesses for product advertisements placed in search results on its storefront.

Amazon rigged auctions it used to set prices for advertisement space on America’s largest online retailer, overcharging more than 500,000 businesses for more than $20 billion, the suit alleges.

“For years, Amazon has been misrepresenting how it sets the …

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