No cheery time for election pollsters in run-up to US midterms

There are no guarantees that pollsters’ troubles in recent elections and popular skepticism about their dependability will be alleviated anytime soon.

By: W. Joseph Campbell, American University School of Communication, The Conversation

Outlets: The Conversation

Published: September 22, 2026

Words: 1,282

Last Updated: 1 week ago


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By W. Joseph Campbell, American University School of Communication

Pollsters approach this year’s midterm elections dogged by high-profile misfires in recent elections while facing challenges from brash rivals intent on reshaping the landscape of political forecasts.

There are no guarantees that polling’s troubles – and persistent popular skepticism about the dependability of election polls – will be alleviated anytime soon.

In fact, it hasn’t been very cheery for pollsters for the better …

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