Prediction market firm sues to escape Wisconsin gambling law

By: Erik Gunn

Outlets: Wisconsin Examiner

Published: August 20, 2026

Words: 535

Last Updated: 2 weeks, 5 days ago

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The prediction market platform Novig is suing to stop the state Department of Justice from using the state’s gambling laws to prevent the firm from operating in Wisconsin.

Novig’s federal lawsuit follows DOJ’s lawsuits in April that charged three other prediction market platforms with violating Wisconsin’s recently adopted online sports gambling law.

In the new lawsuit, filed by Novig’s parent firm Ludlow Exchange LLC, the business asserts …

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