States begin banning ‘surveillance pricing’ that uses personal data to charge more

By: Robbie Sequeira

Outlets: Stateline

Published: August 4, 2026

Words: 398

Last Updated: 2 weeks, 1 day ago

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Three states this year became the first ones to enact laws restricting companies from using personal data such as browsing history or shopping habits to set individualized prices on goods and services, a practice known as surveillance pricing.

The laws in Connecticut, Maryland and New Jersey take different approaches to which retailers and products they cover, the discount exceptions they allow and how violations are enforced.

Lawmakers in at least 11 states considered …

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