The weird world of Missouri campaign B-roll

By: Jason Hancock

Outlets: Missouri Independent

Published: July 27, 2026

Words: 687

Last Updated: 3 weeks, 3 days ago

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It’s one of my favorite times of the election year: B-roll season.

Across Missouri, candidates are posting B-roll — the wordless, context-free footage ad-makers layer under narration — so the political action committees they’re legally barred from coordinating with can stumble upon it and cut it into ads. All of it perfectly legal, thanks to the U.S. Supreme Court’s touching faith that money spent “independently” can’t corrupt anyone.

They don’t make it easy to find, …

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