What critics of college athletes making money get wrong about name, image and likeness policies

Since college athletes were allowed to sign branding deals in 2021, the debate has continued over whether letting students make money off their names is a good thing.

By: Brennan Berg, University of Mississippi, The Conversation

Outlets: The Conversation

Published: August 5, 2026

Words: 1,244

Last Updated: 1 week, 6 days ago

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By Brennan Berg, University of Mississippi

A lot has changed since college athletes began earning compensation in 2021.

A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if any at all.

But one thing hasn’t changed: Opponents of college students cashing in on marketing their name, image and likeness, or NIL, still argue that athlete compensation …

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